Tenue de Nîmes officially released their fourth Nouvelle de Nîmes today. This new issue is titled “The Levi’s Banner & Levi’s Vintage Clothing 1950′s Hot Rod collection” and is dedicated to the release of the Spring Summer 2013 collection by Levi’s Vintage Clothing. The term Hot Rod first appeared in California in the 1930′s to describe cars with large modified engines built for linear speed. These early cars (usually called soup-ups) were typically old Model T’s from scrapyards, customized by young enthusiasts with little or no money but a D.I.Y. punk attitude. After WWII, hot rodding exploded and became one of post-war America’s biggest crazes. The cars were raced at tremendously high speeds on dry lakes or riverbeds. Levi’s jeans and sportswear were the first choice for the sharply dressed car owners and spectators.
A short video was released on Vimeo to celebrate the release of the collection featuring people like Levi’s top designer Miles Johnson and the recreation of the iconic hand-painted Levi’s denim banner by British artist Mark McDonald. This fourth Nouvelle de Nîmes publication will be exclusively available at the Tenue de Nîmes stores in Amsterdam. An extended version of this Nouvelle de Nîmes is available to read online: http://www.tenuedenimes.com/nouvelle-de-nimes.
Tenue de Nîmes was established in 2008 by Menno van Meurs and Rene Strolenberg. Soon after its opening it became know as “Amsterdam’s finest denim store that specializes in jeans and the art of permanent style.” The store represents a curated selection of the worlds most extraordinary denim labels: Levi’s Vintage, Double RL, Momotaro, Naked & Famous, Big John, and Lee. On top of that, Tenue de Nîmes stocks fashion labels from all over the world like Acne, Rag & Bone, Ralph Lauren, Nigel Cabourn and Armor Lux. The Tenue de Nîmes concept is completed with a range of “lovely stuff,” as they like to describe it, by brands like Converse, diptyque, The Hill-Side, Taschen, Red Wing, Roberu, Midori, Monocle and many other well-crafted brands and labels. Tenue de Nîmes claims to have the right pair of jeans for anyone. For more information, visit http://www.tenuedenimes.com/.
About Levi’s® Vintage Clothing: Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Through their seasonal tribute collections, iconic reissues and special editions, they offer timeless products to discerning connoisseurs. For more information, visit http://www.levisvintageclothing.com/.
About Mark McDonald: In the last five years, he’s been at the heart of UK design and creativity, working on a variety of art- and design-based projects. http://instagram.com/mjmined
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