SHOOP New World Collection

The very awesome duo behind SHOOP Clothing, Miriam (Spain) and Yohei (Japan) from Madrid, sent us their latest New World Collection, video and photos. It’s baaawd. New World Collection is inspired by the music and looks of R&B’s trio, TLC and the hip-hop culture of the late 90′s and early 2000s. “We have created a strong graphic print, based on Glitch Art that decomposes and destroys the digital format of image, sound, and video, reconstructing and creating the new vision of the digital world.” The brand name “SHOOP” comes from the famous, late 80′s rap group Salt-n- Pepa. The 90’s, the street and the music in general are the inspirations for the patterns prints and fabrics
. It’s sportswear with an urban and sophisticated edge. Part of our objective is comfort without sacrificing elegance
. Sweatshirts, leggings, shirts and tracksuits are the basic pieces of the collection, grouped by different themes or patterns. Unisex clothing, simple patterns, easily adaptable to all bodies, fabrics that can be worn by men and women.

shoopclothing.com

Directed & edited by: Fragmento Universo fragmentouniverso.com
Models: Maria Urquijo, Soraya Gartoua, Richard Rodriguez & Tommy Rock.
Hair & Make Up by Amelia Escriche & Carlos Verbena
Music: Yyioy – Silly Ho Bootleg (video version) soundcloud.com/yyioy