Shoe Embassy London: There and Back Again in Brilliant British Boots

It was February a few years back, and I was Paris-bound from London armed with a backpack, a train ticket, and like, a totally unessential brown bag full of mangoes. I was getting a kick out of (pun intended, obviously) writing my distance-traveled in Sharpie on the sides of my shoes. But the soles were starting to fall off again, and no amount of super glue was going to save them this time. I was only two months into this trip. With two more to go, I’d have to shed the broken boots and get something a little bit better, and maybe, let’s just say, a little bit British.

But enough about me.

Enter Shoe Embassy, uniting comfort, quality, and style since summer 2011. We think they’re brilliant, so we gave them a call. Here’s what these delightful London shoemakers had to say (and show, for that matter).


Tell us a bit about the start of Shoe Embassy. How did it all begin?

Together with huge enthusiasm and the genuine hard work of the entire team, Shoe Embassy was established in the summer of 2011.

Shoe Embassy began in the trend-setting Brick Lane and this Bazaar Stall is still one of our most popular with a huge array of customers. By providing excellent customer service as well as Genuine Leather Shoes, customers gained our trust and there was only one thing we could do – open more shops and an online store.


What are some inspirations behind the designs?

It is no secret that the history of British fashion is filled with elegance and an aristocratic twist. Together with this, London and British culture is a huge inspiration when it comes to designing our shoes. This is evident in our selection of carefully designed styles.

We unite comfort and style. We present the product to our customer which we see and believe allows them to create their own personality. Customer feedback is very important to us as it inspires us to create charming and comfortable shoes.


Tell us a little about the whole ‘handcrafted’ process. How do we get from idea to design to the shoes on our feet?

We begin with the design of the shoes. We then experiment with different types/textures of Genuine European Leather and different colours. Once these elements have been perfected our craftsmen hand-make each pair to sheer perfection.

What’s the ultimate favourite style?

We managed to narrow it down to three, taking into consideration what we love as well as our customers: the Bravado Boots, Brogues, and Roulette Heels.


Shoe Embassy certainly has expanded quite a bit in the past few years. What can we look forward to in the future?

We are glad and honestly proud that our success has been noticed. We will continue to work hard delivering to our beloved customers what they expect – comfort, style and quality. We hope to have Boutiques all over the world.


All images courtesy Shoe Embassy

About the Author: Elsie Sing'

Elsie is originally from Pittsburgh, Pennsylvania; her writing has appeared in a few university publications, under tables and on the sides of trains. She likes taking Polaroid pictures and planning rooftop picnics.