As part of a new campaign, Red Stripe transformed a local Dalston corner store into one giant all-singing, all-dancing musical instrument. Directed by award-winning director Greg Brunkalla, with instruments by creative technologists Hirsch & Mann, the campaign sees products on the shelves and items left scattered around the store come to life and work together to perform a rendition of “Rudy, A Message to You” by Jamaican musician, Dandy Livingstone, later made famous by The Specials.
10 hidden cameras, 750 metres of cable and 12 metres of LED lights were used to record the priceless look on customers’ faces as they pick up their daily essentials. Speaking about the video, Greg Brunkalla said:
“Red Stripe has a reputation for making creative and original stuff and this project is truly unexpected. As a director, it’s the type of challenge I’m always looking for. It allows the team and me to roll up our sleeves, get creative and make an experience that’s tactile, that exists in the real world.”