Post Matter for Comme des Garçons ‘Amazingreen’ Fragrance Film

by Lauren Festa   | 


Described as “an interactive journey into kaleidoscopic abstraction”, this film from iPad magazine POST brings together animation and all sorts of interactive magic to create a visual representation of the Comme des Garçons fragrance. If you haven’t had a sniff of Amazingreen yet, expect “blast of green energy, with the scent of gunpowder in an explosion of smoke and flint, juxtaposed with the freshness of the forest and the effervescence of spices.” Nice. Check out the film below for a preview of the ‘experience’ and head here to get interactive.

Comme des Garçons Parfums’ Amazingreen fragrance presents an interactive journey into kaleidoscopic abstraction, the newly launched online extension of the cutting-edge iPad magazine POST.

An evocation of the lush exuberance of nature, the non-hierarchical composition of Comme des Garçons’ Amazingreen sees an unorthodox arrangement of green notes such as palm tree and jungle leaves, green pepper and dew mist juxtaposed with industrial notes of silex and gunpowder accord.

Within this sensorial framework, Amazingreen is conceptualised on as a psychedelic journey through a dazzlingly green rainforest, in which the individual notes of the fragrance appear as 3D animations which transition through a series of kaleidoscopic filters controlled by the audience’s cursor.

Developed by POST as an interactive HTML 5 component for use online and on tablet devices, the Amazingreen experience sees a sacred geometry of polygons in discourse with the undulating chaos of nature’s rhythms, where speed ramps transports the audience at warp speed to a landscape of vibrating crystalline and irrational cellular life forms.

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