Opening Ceremony Annual: Bruce Weber’s ‘Lov-A-Rama’ (Video)

Opening Ceremony Annual (or OC Annual) is a new limited-edition publication that fashion label Opening Ceremony will be releasing. A different theme will be featured each year with the very first issue focusing on sports. In addition to the cover story in the actual print of the magazine, photographer/filmmaker Bruce Weber also directed a romantic short film entitled Lov-A-Rama for the OC Annual iPad App, which is downloadable here. The synopsis is as follows:

This is the tale of a young man from St. Louis named Georgeo Frazer. He is a great basketball player who secretly wants to be a dancer. Rose Lewis is a dancer from New York City. She secretly wants to be a veterinarian. Once Georgeo met Rose, their desire was everything. Their world became a ‘Lov-A-Rama.