Nudie Jeans SS 2012 Collection Preview

by ThinkCONTRA   | 

Last week CONTRA was invited to preview Nudie Jeans 2012 collection in New York. If you love your Nudies now, wait till you see what they have in store. Photos by Dre Pitt

SS 2012 has an overall very subdued, dark palette. The pieces work together as a collection, but each piece shines in its own light. Expect coated fabrics for outerwear which will age over time, just like the denim Nudie is known for.

Knits have an incredibly soft hand and loose-weave, making them look effortlessly cool. The knits also hang beautifully on the body, giving a feminine edge, complimenting the grittiness and darkness of the collection. Striped tees have a wonderful hand, due to the cotton and linen fabric blends. The colors are muted, and weight-wise they are surprisingly light, again hanging beautifully on the body.

As for denim, what’s new is our ‘dry’ denim with wonderful clean surfaces. Stitching on back pocket has gone tonal or bright blue. All in all denim against the collection looks extremely sophisticated and understated cool. Unmistakably Nudie!

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