MTV Music Television – Download Bar
Here’s an intriguing little campaign from MTV Europe….
They teamed up with 3D artists from Illustr. LTd. for an ad that displays a download bar filled with music fans and musicians inside. The idea is that the more people who are willing to grab music online (represented by the blue bar), the more they push their favorite bands and singers into the corner, which is true the majority of the time. This of course is to discourage illegal downloads, but also to watch more MTV. Thoughts?