George Lois – The Esquire Covers
George Lois, who led advertisingâ€™s creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquireâ€”a leading proponent of another creative revolution of the time, New Journalismâ€”was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artistâ€™s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that.
The book can be purchased for only $50 at Assouline. More covers after the jump.