Florence + The Machine – Lover to Lover (Video)

by Matt Ho   | 

I have no idea if I should be calling this Florence + The Machine’s ‘official’ music video for Lover to Lover considering how the singer released a live concert clip a couple months back. In any case, Vincent Haycock directs a new cinematic version of the track with poor Florence Welch dealing with the uglier side of things in a relationship.

Full story here on NOWNESS on Haycock’s inspiration and the approach to the direction.

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