Hoorah for the homie Jonathan Shimoni, founder of Faded, a Canadian lifestyle brand. Exposed to the textile business from a young age, Jonathan developed a keen eye for detail and fine quality. He constantly examined how existing designs would appear with his own modifications, which inevitably parlayed into cultivating original designs for local Toronto brands in the early stages of his career. This allowed Jonathan to hone his skills and to help build the foundation of what would later become his own brand, Faded. Never sacrificing detail, Jonathan creates casual menswear, luxury accessories and leather goods all proudly manufactured in Canada. Designed for the confident and cultured man who seeks refinement, Faded prides itself in providing the subtlety of both fit and durability in its products while maintaining an authentic design. Allowing the man who lives the Faded lifestyle, free of pretension, to concentrate on the aspects of life that matter the most, wearing great clothes along the way.
“I am proud to say that the website for my passion FADED Lifestyle has officially launched and in celebration, we’ve created a limited edition Jacket to keep you warm during the coldest months of winter.
There is much more in store for us this year. We’ve already begun production on the Spring/Summer lines: high-quality shirts, raw denim, unique accessories and much more. Previews coming soon. As always, I appreciate your support by sharing the Faded Lifestyle with everyone.”