We stumbled upon Byronesque.com earlier this week and are already entranced. Founded by Gill Linton and Andrew Rosen in conjunction with prized New York City vintage gods The New World Order, it’s a defiantly slow-burning editorial-meets-e-commerce destination that just may help evolve attitudes about what a fashion site should be. Speaking to Business of Fashion upon Byronesque’s launch, Linton said, ‘Right now the dominant culture is fast. I wanted to slow it down and create something better, something polarizing.’
That means there’s no news, no daily clickbait. Byronesque is more interested in cultivating a long-term worldview; as such, it’s a manifesto, executed as a luxury site. It features a beautifully curated necromantic high-vintage section (including a prohibitively exclusive ‘Back Room), a carefully articulated editorial (with key contributors like Simon Collins and Boy George already onboard), and confessional video chats with likeminded souls (Rad Hourani’s is a must-view). True to its credo, Byronesque is revealing its powers slowly but potently; we anticipate intriguing developments in 2013.