You can always count on Colbert to tell it like it is, even if the truth hurts. Yesterday, the target of his witty citation was Kanye West, who recently created a “collection” with French label A.P.C.. The collection sold out almost immediately, even though it consisted of just a few basic, very basic, pieces. Despite this, Colbert jokes about adopting Kanye’s “hip hop” business model, and launching his own line of “hip hop” tube socks. Nation, we invite you to watch the whole thing below. Or catch it here.